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Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

16 Nov 2022

With inflation, greater instability, and supply chain disruptions as a global backdrop of 2022, consumers are increasing looking for value, products with functional benefits, and convenience for the coming year, says Innova Market Insights.

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Quorn and Nature’s Fynd among founding members of the Fungi Protein Association

Quorn and Nature’s Fynd among founding members of the Fungi Protein Association

15 Nov 2022

Global fungi protein manufacturers have formed the Fungi Protein Association (FPA), a trade body that promotes fungi as a sustainable protein in public policy and conducts consumer research on the ingredient.

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Affordability, indulgence, and health: Top trends for 2023 [Interview]

Affordability, indulgence, and health: Top trends for 2023 [Interview]

14 Nov 2022

Consumers want affordable alternatives that offer the same great taste and health benefits as their favourite products. Brands that can deliver on this will dominate in 2023, according to Mintel.In the food and beverage space, consumers are key in driv...

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How to create a food product that delivers holistic health benefits

How to create a food product that delivers holistic health benefits

11 Nov 2022

As interest in holistic health grows, consumers are looking for food and drink products that help them feel good, both physically and emotionally – but what does such a product look like? Mike Hughes, head of research at FMCG Gurus, shares some insight...

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