Latest News in the food Industry

Consumer trends

Trust, comfort, convenience, and reframing ageing dominate in the US

8 Mar 2024

Clear communication, comfort choices, optimising eating occasions, and changing how we think about ageing are among North America’s top food and drink trends in 2024.

Generation X consumers lean into vitamin-based products

5 Mar 2024

Aged between 44 and 60, Gen X consumers want agency over their health and wellness and are adopting a preventative approach using vitamins and supplements to promote healthy ageing.

Pesticide residues in conventional baby food: A boost for organic?

29 Feb 2024

Nearly four in 10 (38%) of conventional US baby food products contain pesticide residues, according to research that also found that the organic samples were pesticide-free. Could this be an opportunity for organic or ‘pesticide-free’ produce?

Reviving childhood favourites: Healthier twists on classic snacks

20 Feb 2024

Consumers are increasingly leaning on brands for comfort and familiarity - a trend US-based brand Justin’s is tapping into. With its recent launch of Chocolate Candy Pieces, Justin’s is drawing on nostalgic marketing trends, while incorporating better-...

‘Healthy’ additives make ultra-processed foods more appealing

4 Jan 2024

Almost three-quarters (74%) of Americans would try an ultra-processed food if it provided a health benefit such as better sleep, better immunity, or increased energy, according to an industry survey.

South-East Asia: Renewed interest in sports nutrition products

19 Dec 2023

South-East Asia’s renewed focus on the elderly has also given rise to an emerging sports nutrition sector that serves to address similar health issues such as immune support and bone and joint health.

E-commerce is biggest sales channel for US supplements

30 Aug 2023

E-commerce has become the biggest single channel for sales of dietary supplements in the US, according to Euromonitor data, while online celebrity endorsements and the rise of influencer marketing is fuelling interest in beauty-from-within brands.

Kraft Heinz takes on Latin America with e-commerce platform

3 Apr 2023

The Kraft Heinz Company is teaming up with BEES, an e-commerce platform owned by AB InBev, to leverage its distribution network in untapped regions, such as Latin America.

Value with values: Sustainable products must be affordable for Latin Americans

8 Jul 2022

As inflation begins to bite, budget-conscious consumers in Latin America are looking for food and drink products that offer value for money – but sustainability concerns are still there so brands need to show how good-for-the-planet and budget ca...