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Well-known brands win over US consumers with unique and nostalgic flavours

Well-known brands win over US consumers with unique and nostalgic flavours

7 Aug 2023

Consumers in the US are increasingly being drawn to unique and nostalgic flavours, introduced by leading national brands like Oreo and Jell-O, says Mintel.

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Digital innovations and holistic health in the Chinese market

Digital innovations and holistic health in the Chinese market

13 Jun 2023

Health and wellness consumers in China are much younger than in the West, according to industry experts who say a tendency to act preventatively rather than reactively, coupled with a digital-first culture, gives brands an opportunity to retain consume...

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Brands must ‘do better’ to meet maternal nutrition needs

Brands must ‘do better’ to meet maternal nutrition needs

6 Jun 2023

Brands in the health and nutraceutical space must work harder to overcome common challenges and meet the nutritional needs of pregnant and post-natal women, says Caroline Munari, global R&D platform lead for maternal nutrition at Nestlé's sp...

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Most categories trading down in US supplements market, says SPINS

Most categories trading down in US supplements market, says SPINS

5 Jun 2023

Hit by the cost-of-living crisis, sales of most US vitamin and mineral supplements have declined – with the exception of probiotics, digestive aids, and homoeopathic medicines, according to SPINS data.

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Should brands make healthy products more affordable?

Should brands make healthy products more affordable?

17 May 2023

Do health and wellness products need to be affordable or are consumers willing to pay a premium for a health benefit despite the cost-of-living crisis? We asked two leading market experts – and received different answers.

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Health innovation takes centre stage at Vitafoods Europe

Health innovation takes centre stage at Vitafoods Europe

26 Apr 2023

In just two weeks, Vitafoods Europe will showcase the biggest nutraceutical innovations, trends, and startups thanks to its conference programme with expert speakers, Future of Nutrition Summit, and Startup Innovation Challenge.

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Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

16 Nov 2022

With inflation, greater instability, and supply chain disruptions as a global backdrop of 2022, consumers are increasing looking for value, products with functional benefits, and convenience for the coming year, says Innova Market Insights.

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MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages

MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages

15 Nov 2022

Plant-based beverages & products are mainstream! Come to FIE booth 4D122 & read our whitepaper to see how processing in the lab at commercial HTST & UHT conditions gets you to market faster for less!

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Affordability, indulgence, and health: Top trends for 2023 [Interview]

Affordability, indulgence, and health: Top trends for 2023 [Interview]

14 Nov 2022

Consumers want affordable alternatives that offer the same great taste and health benefits as their favourite products. Brands that can deliver on this will dominate in 2023, according to Mintel.In the food and beverage space, consumers are key in driv...

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Give your fermented protein drinks a clear head start

Give your fermented protein drinks a clear head start

10 Nov 2022

Fermented protein beverages are rising in popularity as more consumers make efforts to strengthen their health and wellbeing. Made for the ready-to-drink segment, products such as kombucha and drinking yoghurt are gaining traction as healthier alternat...

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Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]

Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]

21 Oct 2022

Ex-head of marketing at Red Bull Europe and current CEO of energy drink TENZING, Huib van Bockel, shares his top tips for cutting through the marketing noise and creating a socially relevant brand.

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Healthy, sustainable eating shapes UK specialty product launches

Healthy, sustainable eating shapes UK specialty product launches

14 Sep 2022

From probiotic ice cream to CBD-infused chocolate and chorizo seasoning for plant-based meat, Ingredients Network went trendspotting at the Specialty and Fine Food Fair in London.

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