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AI attraction means foodtech startups must ‘prove’ rather than ‘promise’

AI attraction means foodtech startups must ‘prove’ rather than ‘promise’

4 Nov 2025

Reports suggest that artificial intelligence (AI) is sucking investment from foodtech and agritech, but investors say the picture is complicated.

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Will postbiotics become the go-to functional ingredient?

Will postbiotics become the go-to functional ingredient?

3 Nov 2025

Postbiotics show significant promise for the functional foods market due to their safety profile and beneficial bioactive properties, research suggests.

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Meet the finalists of the Fi Europe Innovation Awards 2025

Meet the finalists of the Fi Europe Innovation Awards 2025

31 Oct 2025

Who made it to the shortlist of the Fi Europe Innovation Awards 2025? Read about the 23 companies making food and drink products healthier and manufacturing processes more efficient.

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Penguin and Club bars no longer classed as chocolate

Penguin and Club bars no longer classed as chocolate

30 Oct 2025

Penguin and Club bars can no longer be classified as chocolate after the pladis-owned McVitie’s brands turned to cheaper alternatives amid the ongoing cocoa crisis.

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Could plant-based protection replace plastic packaging?

Could plant-based protection replace plastic packaging?

29 Oct 2025

Swedish foodtech company Saveggy has launched an additive-free plant-based protection for cucumbers, offering a waste-free packaging solution for fruit and vegetables.

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Food law experts urge caution over naturalness and sugar claims

Food law experts urge caution over naturalness and sugar claims

28 Oct 2025

UK food businesses should beware when making naturalness and sugar claims, as regulation in this area is fraught with complexities, law and sustainability experts warn.

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Does promoting protein content push up plant-based sales?

Does promoting protein content push up plant-based sales?

27 Oct 2025

Promoting the protein content of meat-free products is a more effective sales strategy than adding carbon labels, a study of UK bakery chain Greggs suggests.

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NMN: An on-trend ‘fountain of youth’ ingredient for anti-ageing products

NMN: An on-trend ‘fountain of youth’ ingredient for anti-ageing products

24 Oct 2025

Dubbed an “on-trend fountain of youth ingredient” by Mintel, NMN is booming in anti-ageing ingestible products in Asia – but regulatory roadblocks are thwarting NPD efforts elsewhere, say experts.

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Will Wicks’ Killer Bar harm the protein bar category?

Will Wicks’ Killer Bar harm the protein bar category?

23 Oct 2025

Joe Wicks’ deliberately dangerous protein bar is fuelling anti-UPF sentiment – but there are concerns that his messaging is misguided and could have unintended consequences.

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Amazon Grocery launch aims to balance quality with affordability

Amazon Grocery launch aims to balance quality with affordability

22 Oct 2025

Global e-commerce giant Amazon has introduced a new private-label food brand, combining existing Amazon Fresh and Happy Belly products with new everyday items.

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Powerade enters hydration space with launch of Power Water

Powerade enters hydration space with launch of Power Water

21 Oct 2025

Coca-Cola’s Powerade brand has launched a zero-sugar, electrolyte-enhanced functional water, marking the brand's entry into the hydration space.

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EU citizens have high food safety awareness but cost guides purchasing

EU citizens have high food safety awareness but cost guides purchasing

20 Oct 2025

EFSA’s 2025 Special Eurobarometer report on food safety shows shifting concerns, with cost remaining the primary factor influencing food purchasing decisions.

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