Latest News in the food Industry
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![Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]](/47/pdcnewsitem/11/91/47/th119147.png)
Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]
21 Oct 2022
Ex-head of marketing at Red Bull Europe and current CEO of energy drink TENZING, Huib van Bockel, shares his top tips for cutting through the marketing noise and creating a socially relevant brand.
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Deloitte report outlines future challenges of plant-based meat sector
20 Oct 2022
After years of growth, positive press and some brave predictions, the alternative meat category is suffering from falling sales and consumer apathy, according to a recent report by Deloitte.
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Ice cream innovation draws on health and wellness trend
19 Oct 2022
Manufacturers are formulating ice cream ranges with probiotics, protein, and plant-based ingredients to appeal to growing health and wellness demand.
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Phytaphix harnesses phytonutrient power to deliver all-natural immune support
18 Oct 2022
Founded by a doctor, supplement brand Phytaphix uses food ingredients for whole food nutrition, such as matcha tea, mushroom, and elderberry, rather than isolated chemicals.
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Consumer interest in food safety in Europe falls
17 Oct 2022
The extent to which European consumers are engaged with food safety has decreased in recent years, nevertheless it remains a topic of personal interest for one in seven, the results of a recent EU Barometer on food safety shows.
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Healthy Heights product expansion highlights demand for nutritious kids’ food
14 Oct 2022
US retail giant Walmart has expanded the Healthy Heights KidzProtein food range, highlighting growing global consumer demand for “nutritious, tasty, and scientifically-backed” food for children, it says.
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Healthy food interest continues despite rising prices
13 Oct 2022
Deloitte insights show that consumers are willing to pay a premium for food linked to health and wellness even though cost concerns are growing.
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Brands and retailers find ways to reduce food waste
12 Oct 2022
From supermarkets selling imperfect ‘wonky’ vegetables to drinks brands using upcycled barley for plant-based milks, retailers and manufacturers alike are finding ways to reduce food waste across the value chain.
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Drought in southern Europe threatens global olive oil supply
11 Oct 2022
Drought and limited rainfall across much of southern Europe throughout the summer months has lowered the supply and increased the price of olive oil worldwide.
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Climate change fuels France’s mustard shortage
10 Oct 2022
Droughts and the Ukraine conflict are fuelling a shortage of Dijon mustard in France, the world’s biggest consumer of the condiment, and could hit consumers particularly hard in the run-up to Christmas.
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Alkaline water brands tap into demand for sports nutrition products
7 Oct 2022
With purported health benefits, alkaline water brands are finding success as they position their premium as sports nutrition beverages with added functionality.
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Editors’ choice: Our roundup of the most innovative global dairy products
6 Oct 2022
From omega-3 goat milk in the Netherlands to banana-flavoured cheese from China, the global dairy space is an exciting area full of new and innovative products which are constantly changing perceptions in the sector.
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